Danger, Will Robinson, Danger

One thing that bemused the hell out of me – as a Software guy visiting prospective PC dealers in 1983 – was our account manager for the North UK. On arrival at a new prospective reseller, he would take a tape measure out, and measure the distance between the nearest Directors Car Parking Slot, and their front door. He’d then repeat the exercise for the nearest Visitors Car Parking Spot and the front door. And then walk in for the meeting to discuss their application to resell our range of Personal Computers.

If the Directors slot was closer to the door than the Visitor slot, the meeting was a very short one. The positioning betrayed the senior managements attitude to customers, which in countless cases I saw in other regions (eventually) to translate to that Company’s success (or otherwise). A brilliant and simple leading indicator.

One of the other red flags when companies became successful was when their own HQ building became ostentatious. I always wonder if the leaders can manage to retain their focus on their customers at the same time as building these things. Like Apple in a magazine today:

Apple HQ

And then Salesforce, with the now tallest building in San Francisco:

Salesforce Tower

I do sincerely hope the focus on customers remains in place, and that none of the customers are adversely upset with where each company is channeling it’s profits. I also remember a Telco Equipment salesperson turning up at his largest customer in his new Ferrari, and their reaction of disgust that unhinged their long term relationship; he should have left it at home and driven in using something more routine.

Modesty and Frugality are usually a better leading indicator of delivering good value to folks buying from you. As are all the little things that demonstrate that the success of the customer is your primary motivation.

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