Hooked, health markets but the mind is wandering… to pooh and data privacy

Hooked by Nir Eyal

One of the things I learnt many years ago was that there were four fundamental basics to increasing profits in any business. You sell:

  • More Products (or Services)
  • to More People
  • More Often
  • At higher unit profit (which is higher price, lower cost, or both)

and with that, four simple Tableau graphs against a timeline could expose the business fundamentals explaining good growth, or the core reason for declining revenue. It could also expose early warning signs, where a small number of large transactions hid an evolving surprise – like the volume of buying customers trending relentlessly down, while the revenue numbers appeared to be flying okay.

Another dimension is that a Brand equates to trust, and that consistency and predictability of the product or service plays a big part to retain that trust.

Later on,  a more controversial view was that there were two fundamental business models for any business; that of a healer or a dealer. One sells an effective one-shot fix to a customer need, while the other survives by engineering a customers dependency to keep on returning.

With that, I sometimes agonise on what the future of health services delivery is. One the one hand, politicians verbal jousts over funding and trying to punt services over to private enterprise. In several cases to providers of services following the economic rent (dealer) model found in the American market, which, at face value, has a business model needing per capita expense that no sane person would want to replicate compared to the efficiency we have already. On the other hand, a realisation that the market is subject to radical disruption, through a combination of:

  • An ever better informed, educated customer base
  • A realisation that just being overweight is a root cause of many adverse trends
  • Genomics
  • Microbiome Analysis
  • The upcoming ubiquity of sensors that can monitor all our vitals

With that, i’ve started to read “Hooked” by Nir Eyal, which is all about the psychology of engineering habit forming products (and services). The thing in the back of my mind is how to encourage the owner (like me) of a smart watch, fitness device or glucose monitor to fundamentally remove my need to enter my food intake every day – a habit i’ve maintained for 12.5 years so far.

The primary challenge is that, for most people, there is little newsworthy data that comes out of this exercise most of the time. The habit would be difficult to reinforce without useful news or actionable data. Some of the current gadget vendors are trying to encourage use by encouraging steps competition league tables you can have with family and friends (i’ve done this with relatives in West London, Southampton, Tucson Arizona and Melbourne Australia; that challenge finished after a week and has yet to be repeated).

My mind started to wander back to the challenge of disrupting the health market, and how a watch could form a part. Could its sensors measure my fat, protein and carb intake (which is the end result of my food diary data collection, along with weekly weight measures)? Could I build a service that would be a data asset to help disrupt health service delivery? How do I suss Microbiome changes – which normally requires analysis of a stool samples??

With that, I start to think i’m analysing this the wrong way around. I remember an analysis some time back when a researcher assessed the extent drug (mis)use in specific neighbourhoods by monitoring the make-up of chemical flows in networks of sewers. So, rather than put sensors on people’s wrists (and only see a subset of data), is there a place for technology in sewer pipes instead? If Microbiomes and the Genetic makeup of our output survives relatively intact, then sampling at strategic points of the distribution network would give us a pretty good dataset. Not least as DNA sequencing could allow the original owner (source) of output to connect back to any pearls of wisdom that could be analysed or inferred from their contributions, even if the drop-off points happened at home, work or elsewhere.

Hmmm. Water companies and Big Data.

Think i’ll park that and get on with the book.

New Mobile Phone or Tablet? Do this now:

Find My iPhone - Real MapIf you have an iPhone or iPad, install “Find My iPhone”. If you have an Android phone or tablet, install “Android Device Manager”. Both free of charge, and will prevent you looking like a dunce on social media if your device gets lost or stolen. Instead, you can get your phone (or tablets) current location like that above – from any Internet connection.

If you do, just login to iCloud or Android Device Manager on the web, and voila – it will draw its location on a map – and allow various options (like putting a message on the screen, or turn it into a remote speaker that the volume control can’t mute, or to wipe the device).

Phone lost in undergrowth and the battery about to die? Android phones will routinely bleat their location to the cloud before all power is lost, so ADM can still remember where you should look.

So, how does a modern smartphone know work out where you are? For the engineering marvel that is the Apple iPhone, it sort of works like this:

  1. If you’re in the middle of an open field with the horizon visible in all directions, your handset will be able to pick up signals from up to 14 Global Positioning System (GPS) Satellites. If it sees only 2 of them (with the remainder obscured by buildings, structures or your car roof, etc), it can work out your x and y co-ordinates to within 3 meters – worldwide. If it can see at least 3 of the 14 satellites, then it can work out your elevation above sea level too.
  2. Your phone will typically be communicating its presence to a local cell tower. Your handset knows the approximate location of these, albeit in distances measured in kilometers or miles. It’s primary use is to suss which worldwide time zone you are in; that’s why your iPhone sets itself to the correct local time when you switch on your handset at an airport after your flight lands.
  3. Your phone will sense the presence of WiFi routers and reference a database that associates the routers unique Ethernet address with the location where it is consistently found (by other handsets, or by previous data collection when building online street view maps). Such signals are normally within a 100-200 meters range. This range is constrained because WiFi usually uses the 2.4GHz band, which is the frequency at which a microwave oven agitates and heats water; the fact the signal suffers badly in rain is why it was primarily intended for internal use inside buildings.

A combination of the above are sensed and combined to drill down to your phones timezone, it’s location as being in a mobile phone cell area (can be a few hundred yards in dense populated areas, or miles in large rural areas or open countryside); to being close to a specific wifi router, or (all else being well, your exact GPS location to within 10 feet or so.

A couple of extra capabilities feature on latest iPhone and Android handsets to extend location coverage to areas in large internal buildings and shopping centres, where the ability for a handset to see any GPS satellites are severely constrained or absent altogether.

  • One is Low Energy Bluetooth Beacons. Your phone can sense the presence of nearby beacons (or, at your option, be one itself); these are normally associated with a particular retail organisation (one half of a numeric identifier) and another unique to each beacon unit (it is up to the organisation to map the location and associated attributes – like “this is the Perfume Department Retail Sale Counter on Floor 2 of the Reading Department Store”. An application can tell whether it can sense the signal at all, if you’re within 10′ of the beacon, or if the handset is immediately adjacent to the beacon (eg: handset being held against a till).

You’ll notice that there is no central database of bluetooth beacon locations and associated positions and attributes. The handset manufacturers are relatively paranoid that they don’t want a handset user being spammed incessantly as they walk past a street of retail outlets; hence, you must typically opt into the app of specific retailers to get notifications at all, and to be able to switch them off if they abuse your trust.

  • Another feature of most modern smartphone handsets is the presence of miniature gyroscopes, accelerometers and magnetic sensors in every device. Hence the ability to know how the phone is positioned in both magnetic compass direction and its orientation in 3D space at all times. It can also sense your speed by force and direction of your movements. Hence even if in an area or building with no GPS signal, your handset can fairly accurately suss your position from the last moment it had a quality location fix on you, augmented by the directions and speeds you’ve followed since. An example of history recorded around a typical shopping centre can look like this:

Typically, apps don’t lock onto your positioning full time; users will know how their phone batteries tend to drain much faster when their handsets are used with all sensors running full time in a typical app like Google Maps (in Navigation mode) or Waze. Instead, they tend to fill a location history, so a user can retrieve their own historical movement history or places they’ve recently visited. I don’t know of any app that uses this data, but know in Apples case, you’d have to give specific permission to an app to use such data with your blessing (or it would get no access to it at all). So, mainly for future potential use.

As for other location apps – Apple Passbook is already throwing my Starbucks card onto my iPhone’s lock screen when I’m close to a Starbucks location, and likewise my boarding card at a Virgin Atlantic Check-in Desk. I also have another app (Glympse) that messages my current map location, speed and eta (continuously updated) to any person I choose to share that journey with – normally my wife when on the train home, or my boss of affected by travel delays. But am sure there is more to come.

In the meantime, I hope people just install “Find my iPhone” or “Android Device Manager” on any phone handset you buy or use. They both make life less complicated if your phone or tablet ever goes missing. And you don’t get to look like a dunce for not taking the precautions up front that any rational thinking person should do.

iPhone 6 Plus – Initial Impressions

iPhone 6 Plus

Having measured my Nexus 5 (in it’s protective case), it was just over 3″ wide – nominally exactly the same width as the new iPhone 6 Plus. Hence I was happy, despite the 6 Plus being 1/2″ taller, that it would fit in my pocket. With that in mind and with its impressive looking specs, I pre-ordered a Space Grey 64GB iPhone 6 Plus the minute I could do a quick hop, skip and jump through their online store (unlike previous releases, the website was up before the iOS Apple Store app on my iPad). Promised to be delivered on launch day (September 19th), it was delivered that day at 8:50am. With that, the last weeks journey began.

Overall, delighted with the device. It is very snappy, the fingerprint reader works fast and reliably, and I duly installed my complete set of apps on it. Just a few issues with iOS 8.0.0 as shipped:

  1. When out and about, it will occasionally lose all WiFi connectivity. This only happened about once per day on the 6 Plus, and a reboot of the handset (which is now fast) fixed it.
  2. On my iPad Mini, I got the occasional keyboard freeze (normally mid typing when a notification popped up). Reboot fixed that.
  3. After upgrading my iPad Mini, icons representing Safari web pages (as saved with “Save to Home Screen”) got replaced with a blank target graphic: Missing Icon from Save to HomeScreen
  4. Finally, a few apps hadn’t been updated by the time I received the iPhone 6 Plus. One being Instagram Hyperlapse, where the screen progressively lightened as video footage was taken, and on saving, it claimed there wasn’t able to stabilise the footage. HealthKit apps also needed a fix before supporting apps were going to be put back on the App Store.

Having installed iOS 8.0.2 today (one week after the initial release of 8.0.0), (1),(2) and (4) of the above issues have been fixed, (3) is still outstanding and most of my apps have updated. Just waiting for things like the FitBit app to update HealthKit now.

The unfortunate thing is the usual carping in the media about bending iPhones (this happens even if you put all your weight on an iPhone 5S) – and only affected 9 (single digit!) out of the 10 million handsets shipped on the launch weekend. And all the usual worthless iOS vs Android verbal and written tennis.

Personally, i’m absolutely delighted with my iPhone 6 Plus. Everything is working well, and the speed and graphics quality are simply astounding. The battery lasts 2 days use, and the camera quality is wonderful. With that, i’ll leave with the apps I use:

  1. Home Screen (I have an Extras folder there containing apps I rarely or never expect to use: Compass, Tips, Voice Memos, Contacts, Find iPhone, Find Friends, Podcasts, Game Center, GarageBand and iTunesU).
  2. Work and Comms Apps
  3. Social Networks
  4. Money and Shopping
  5. Television and Video
  6. Travel
  7. Reading Material

Click to see larger images. Enjoy.

Ian Waring iPhone 6+ HomeScreen

Ian Waring iPhone 6+ Work & Comms Page

Ian Waring iPhone 6+ Social Page

Ian Waring iPhone 6+ Money & Shopping

Ian Waring iPhone 6+ TV and Video Page

Ian Waring iPhone 6+ Travel Page

Ian Waring iPhone 6+ Reading Page

Another lucid flurry of Apple thinking it through – unlike everyone else

Apple Watch Home Screen

This happens every time Apple announce a new product category. Audience reaction, and the press, rush off to praise or condemn the new product without standing back and joining the dots. The Kevin Lynch presentation at the Keynote also didn’t have a precursor of a short video on-ramp to help people understand the full impact of what they were being told. With that, the full impact is a little hidden. It’s a lot more than having Facebook, Twitter, Email and notifications on your wrist when you have your phone handset in your pocket.

There were a lot of folks focussing on it’s looks and comparisons to the likely future of the Swiss watch industry. For me, the most balanced summary of the luxury esthetics from someone who’s immersed in that industry can be found at:  http://www.hodinkee.com/blog/hodinkee-apple-watch-review

Having re-watched the keynote, and seen all the lame Androidware, Samsung, LG and Moto 360 comparisons, there are three examples that explode almost all of the “meh” reactions in my view. The story is hidden my what’s on that S1 circuit board inside the watch, and the limited number of admissions of what it can already do. Three scenarios:

1. Returning home at the end of a working day (a lot of people do this).

First thing I do after I come indoors is to place my mobile phone on top of the cookery books in our kitchen. Then for the next few hours i’m usually elsewhere in the house or in the garden. Talking around, that behaviour is typical. Not least as it happens in the office too, where if i’m in a meeting, i’d normally leave my handset on silent on my desk.

With every Android or Tizen Smart Watch I know, the watch loses the connection as soon as I go out of Bluetooth range – around 6-10 meters away from the handset. That smart watch is a timepiece from that point on.

Now, who forgot to notice that the Apple Watch has got b/g WiFi integrated on their S1 module? Or that it it can not only tell me of an incoming call, but allow me to answer it, listen and talk – and indeed to hand control back to my phone handset when I return to it’s current proximity?

2. Sensors

There are a plethora of Low Energy Bluetooth sensors around – and being introduced with great regularity – for virtually every bodily function you can think of. Besides putting your own fitness tracking sensors on at home, there are probably many more that can be used in a hospital setting. With that, a person could be quite a walking network of sensors and wander to different wards or labs during their day, or indeed even be released to recuperate at home.

Apple already has some sensors (heart rate, and probably some more capabilities to be announced in time, using the infrared related ones on the skin side of the Apple watch), but can act as a hub to any collection of external bluetooth sensors at the same time. Or in smart pills you can swallow. Low Energy Bluetooth is already there on the Apple Watch. That, in combination with the processing power, storage and b/g WiFi makes the watch a complete devices hub, virtually out of the box.

If your iPhone is on the same WiFi, everything syncs up with the Health app there and the iCloud based database already – which you can (at your option) permit an external third party to have access to. Now, tell me about the equivalent on any other device or service you can think of.

3. Paying for things.

The iPhone 5S, 6 and 6 Plus all have integrated finger print scanners. Apple have put some functionality into iOS 8 where, if you’re within Bluetooth range (6-10 meters of your handset), you can authenticate (with your fingerprint) the fact your watch is already on your wrist. If the sensors on the back have any suspicion that the watch leaves your wrist, it immediately invalidates the authentication.

So, walk up to a contactless till, see the payment amount appear on the watch display, one press of the watch pays the bill. Done. Now try to do that with any other device you know.

Developers, developers, developers.

There are probably a million other applications that developers will think of, once folks realise there is a full UNIX computer on that SoC (System on a Chip). With WiFi. With Bluetooth. With a Taptic feedback mechanism that feels like someone is tapping your wrist (not loudly vibrating across the table, or flashing LED lights at you). With a GPU driving a high quality, touch sensitive display. Able to not only act as a remote control for your iTunes music collection on another device, but to play it locally when untethered too (you can always add bluetooth earbuds to keep your listening private). I suspect some of the capabilities Apple have shown (like the ability to stream your heartbeat to another Apple Watch user) will evolve into potential remote health visit applications that can work Internet wide.

Meanwhile, the tech press and the discussion boards are full of people lamenting the fact that there is no GPS sensor in the watch itself (like every other Smart Watch I should add – GPS location sensing is something that eats battery power for breakfast; better to rely on what’s in the phone handset, or to wear a dedicated bluetooth GPS band on the other wrist if you really need it).

Don’t be distracted; with the electronics already in the device, the Apple Watch is truly only the beginning. We’re now waiting for the full details of the WatchKit APIs to unleash that ecosystem with full force.

iOS devices, PreSchool Kids and lessons from Africa

Ruby Jane Waring

This is Ruby, our two and a half year old Granddaughter and owner of her own iPad Mini (she is also probably the youngest Apple shareholder out there, as part of her Junior ISA). She was fairly adept with her parents iPhones and iPads around the house months before she was two, albeit curious as to why there was no “Skip Ad” option on the TV at home (try as she did).

Her staple diet is YouTube (primarily Peppa Pig, Ben & Holly’s Magic Kingdom, and more recently Thomas the Tank Engine and Alphablocks). This weekend, there was a section on BBC Click that showed some primary school kids in Malawi, each armed with iPads and green headphones, engrossed doing maths exercises. The focus then moved to a Primary School in Nottingham, using the same application built for the kids in Malawi, translated to English but with the similarly (and silently) engrossed.

I found the associated apps (search for author “onebillion” and you should see five of them) and installed each on her iPad Mini:

  • Count to 10
  • Count to 20
  • Maths, age 3-5
  • Maths, age 4-6
  • 2, 5 and 10 (multiplication)

The icons look like this, red to the left of the diagonal and with a white tick mark, orange background on the rest; the Malawi versions have more green in them in place of orange.

Countto10icon

We put her onto the English version of “Count to 10”, tapped in her name, then handed it over to her.

Instructions Count to 10

Tapped on the rabbit waving to her, and off. Add frogs the the island (one tap for each):

Count to 10 Add Frogs

Then told to tap one to remove it, then click the arrow:

Leave one frog on IslandDing! Instant feedback that seemed to please her. She smiled, gave us a thumbs up, then clicked the arrow for the next exercise:

Add birds to the wire

which was to add three birds to the wire. Press the arrow, ding! Smile and thumbs up, and she just kept doing exercise after exercise on her own bat.

A bit later on, the exercise was telling her to put a certain number of objects in each box – with the number to place specified as a number above the box. Unprompted, she was getting all those correct. Even when a box had ‘0’ above it, and she duly left that box empty. And then the next exercise, when she was asked to count the number of trees, and drag one of the numbers “0”, “1”, “2”, “3” or “4” to a box before pressing the arrow. Much to our surprise (more like chins on the floor), she was correctly associating each digit with the number of objects. Unprompted.

I had to email her Mum at that stage to ask if she’d been taught to recognise numbers already by the character shapes. Her Mum blamed it on her Cbeebies consumption alone.

When we returned her home after her weekend stay, the first thing she insisted on showing both her Mother and her Father was how good she was at this game. Fired it up herself, and showed them both independently.

So, Kudos to the authors of this app. Not only teaching kids in Malawi, but very appealing to kids here too. Having been one of the contributors to its Kickstarter funding, I just wonder how long it will be before she starts building programs in ScratchJr (though that’s aimed at budding programmers aged 5-7). It’s there on her iPad already when she wants to try it – and has her Scratch literate (and Minecraft guru) 10 year old brother on hand to assist if needed.

I think buying her her own iPad Mini (largely because when she stayed weekends, I never got my own one back) was a great investment. I hope it continues to provide an outlet for her wonder of the world around her in the years ahead.

 

Yo! Minimalist Notifications, API and the Internet of Things

Yo LogoThought it was a joke, but having 4 hours of code resulting in $1m of VC funding, at an estimated $10M company valuation, raised quite a few eyebrows. The Yo! project team have now released their API, and with it some possibilities – over and above the initial ability to just say “Yo!” to a friend. At the time he provided some of the funds, John Borthwick of Betaworks said that there is a future of delivering binary status updates, or even commands to objects to throw an on/off switch remotely (blog post here). The first green shoots are now appearing.

The main enhancement is the ability to carry a payload with the Yo!, such as a URL. Hence your Yo!, when received, can be used to invoke an application or web page with a bookmark already put in place. That facilitates a notification, which is effectively guaranteed to have arrived, to say “look at this”. Probably extensible to all sorts of other tasks.

The other big change is the provision of an API, which allows anyone to create a Yo! list of people to notify against a defined name. So, in theory, I could create a virtual user called “IANWARING-SIMPLICITY-SELLS”, and to publicise that to my blog audience. If any user wants to subscribe, they just send a “Yo!” to that user, and bingo, they are subscribed and it is listed (as another contact) on their phone handset. If I then release a new blog post, I can use a couple of lines of Javascript or PHP to send the notification to the whole subscriber base, carrying the URL of the new post; one key press to view. If anyone wants to unsubscribe, they just drop the username on their handset, and the subscriber list updates.

Other applications described include:

  • Getting a Yo! when a FedEx package is on it’s way
  • Getting a Yo! when your favourite sports team scores – “Yo us at ASTONVILLA and we’ll Yo when we score a goal!
  • Getting a Yo! when someone famous you follow tweets or posts to Instagram
  • Breaking News from a trusted source
  • Tell me when this product comes into stock at my local retailer
  • To see if there are rental bicycles available near to you (it can Yo! you back)
  • You receive a payment on PayPal
  • To be told when it starts raining in a specific town
  • Your stocks positions go up or down by a specific percentage
  • Tell me when my wife arrives safely at work, or our kids at their travel destination

but I guess there are other “Internet of Things” applications to switch on home lights, open garage doors, switch on (or turn off) the oven. Or to Yo! you if your front door has opened unexpectedly (carrying a link to the picture of who’s there?). Simple one click subscriptions. So, an extra way to operate Apple HomeKit (which today controls home appliance networks only through Siri voice control).

Early users are showing simple Restful URLs and http GET/POSTs to trigger events to the Yo! API. I’ve also seen someone say that it will work with CoPA (Constrained Application Protocol), a lightweight protocol stack suitable for use within simple electronic devices.

Hence, notifications that are implemented easily and over which you have total control. Something Apple appear to be anal about, particularly in a future world where you’ll be walking past low energy bluetooth beacons in retail settings every few yards. Your appetite to be handed notifications will degrade quickly with volumes if there are virtual attention beggars every few paces. Apple have been locking down access to their iBeacon licensees to limit the chance of this happening.

With the Yo! API, the first of many notification services (alongside Google Now, and Apples own notification services), and a simple one at that. One that can be mixed with IFTTT (if this, then that), a simple web based logic and task action system also produced by Betaworks. And which may well be accessible directly from embedded electronics around us.

The one remaining puzzle is how the authors will be able to monetise their work (their main asset is an idea of the type and frequency of notifications you welcome receiving, and that you seek). Still a bit short of Google’s core business (which historically was to monetise purchase intentions) at this stage in Yo!’s development. So, suggestions in the case of Yo! most welcome.

 

How that iPhone handset knows where I am

Treasure Island MapI’ve done a little bit of research to see how an Apple iPhone tracks my location – at least when i’ll be running iOS 8 later this autumn. It looks like it picks clues up from lots of places as you go:

  1. The signal from your local cell tower. If you switch your iPhone on after a flight, that’s probably the first thing it sees. This is what the handset uses to set your timezone and adjust your clock immediately.
  2. WiFi signals. As with Google, there is a location database accessed that translates WiFi router Mac addresses into an approximate geographic location where they’ve been sensed before. At least for the static ones.
  3. The Global Positioning System sensors, that work with both the US and Russian GPS satellite networks.  If you can stand in a field and see the horizon all around you, then your phone should have up to 14 satellites visible. Operationally, if it can see 2, you can get your x and y co-ordinates to within a meter or two. If it can see 3, then you get x, y and z co-ordinates – enough to give your elevation above sea level as well.
  4. Magnetometer and Gyroscope. The iPhone has an electronic compass and some form of gyroscope inside, so the system software can sense the direction, orientation (in 3D space) and movement. So, when you move from outdoors to an indoor location (like a shopping centre or building), the iPhone can remember the last known accurate GPS fix, and deduce (based on direction and speed as you move since that last sampling) your current position.

The system software on iOS 8 just returns your location and an indication of error scale based on all of the above. For some reason, the indoor positioning with the gyroscope is of high resolution for your x and y position, but returns the z position as a floor number only (0 being the ground floor, -1 one down from there, 1..top level above).

In doing all the above, if it senses you’ve moved indoors, then it shuts down the GPS sensor – as it is relatively power hungry and saves the battery at a time when the sensor would be unusable anyway.

Beacons

There are a number of applications where it would be nice to sense your proximity to a specific location indoors, and to do something clever in an application. For example, when you turn up in front of a Starbucks outlet, for Apple Passport to put your loyalty/payment card onto the lock screen for immediate access; same with a Virgin Atlantic check-in desk, where Passport could bring up your Boarding Pass in the same way.

One of the ways of doing this is to deploy low energy bluetooth beacons. These normally have two numbers associated with them; the first 64-bits is a licensee specific number (such as “Starbucks”), the second 64-bit number a specific identifier for that licensee only. This may be a specific outlet on their own applications database, or an indicator of a department location in a department store. It is up to the company deploying the Low Energy Bluetooth Beacons to encode this for their own iPhone applications (and to reflect the positions of the beacons in their app if they redesign their store or location layouts).

Your iPhone can sense beacons around it to four levels:

  1. I can’t hear a beacon
  2. I can sense one, but i’m not close to it yet
  3. I can sense one, and i’m within 3 meters (10 feet) of it right now
  4. I can sense one, and my iPhone is immediately adjacent to the beacon

Case (4) being for things like cash register applications. (2) and (3) are probably good enough for your store specific application to get fired up when you’re approaching.

There are some practical limitations, as low energy bluetooth uses the same 2.4Ghz spectrum that WiFi does, and hence suffers the same restrictions. That frequency agitates water (like a Microwave), hence the reason it was picked for inside applications; things like rain, moisture in walls and indeed human beings standing in the signal path tend to arrest the signal strength quite dramatically.

The iPhone 5S itself has an inbuilt Low Energy Bluetooth Beacon, but in line with the way Apple protect your privacy, it is not enabled by default. Until it is explicitly switched on by the user (who is always given an ability to decline the location sharing when any app requests this), hardware in store cannot track you personally.

Apple appear to have restricted licensees to using iBeacons for their own applications only, so only users of Apple iOS devices can benefit. There is an alternative “Open Beacon” effort in place, designed to enable applications that run across multiple vendor devices (see here for further details).

The Smart Watch Future

With the recent announcement and availability of various Android watches from Samsung, LG and Motorola, it’s notable that they all appear to have the compass, gyroscope but no current implementation of a GPS (i’ve got to guess for reasons of limited battery power and the sensors power appetite). Hence I expect that any direction sensing Smartwatch applications will need to talk to an application talking to the mobile phone handset in the users pocket – over low energy bluetooth. Once established, the app on the watch will know the devices orientation in 3D space and the direction it is headed; probably enough to keep pointing you towards a destination correctly as you walk along.

The only thing we don’t yet know is whether Apple’s own rumoured iWatch will break the mould, or like it’s Android equivalents, act as a peripheral to the network hub that is the users phone handset. We should know that later on this year.

In the meantime, it’s good to see that Apple’s model is to protect the users privacy unless they explicitly allow a vendor app to track their location, which they can agree to or decline at any time. I suspect a lot of vendors would like to track you, but Apple have picked a very “its up to the iPhone user and no-one else” approach – for each and every application, one by one.

Footnote: Having thought about it, I think I missed two things.

One is that I recall reading somewhere that if the handset battery is running low, the handset will bleat it’s current location to the cloud. Hence if you dropped your handset and it was lost in vegetation somewhere, it would at least log it’s last known geographic location for the “Find my iPhone” service to be able to pinpoint it as best it could.

Two is that there is a visit history stored in the phone, so your iPhones travels (locations, timestamps, length of time stationary) are logged as a series of move vectors between stops. These are GPS type locations, and not mapped to any physical location name or store identifier (or even position in stores!). The user has got to give specific permission for this data to be exposed to a requesting app. Besides use for remembering distances for expenses, I can think of few user-centric applications where you would want to know precisely where you’ve travelled in the last few days. Maybe a bit better as a version of the “secret” app available for MacBooks, where if you mark your device on a cloud service as having been stolen, you can get specific feedback on its movements since.

The one thing that often bugs me is people putting out calls on Facebook to help find their stolen or mislaid phones. Every iPhone should have “Find my iPhone” enabled (which is offered at iOS install customisation time) or the equivalent for Android (Android Device Manager) activated likewise. These devices should be difficult to steal.

Apple iWatch: Watch, Fashion, Sensors or all three?

iWatch Concept Guess Late last year there was an excellent 60 minute episode of the Cubed.fm Podcast by Benedict Evans and Ben Bajarin, with guest Bill Geiser, CEO of Metawatch. Bill had been working on Smart watches for over 20 years, starting with wearables to measure his swimming activity, working for over 8 years as running Fossil‘s Watch Technology Division, before buying out that division to start Metawatch. He has also consulted for Sony in the design and manufacture of their Smart watches, for Microsoft SPOT technology and for Palm on their watch efforts. The Podcast is a really fascinating background on the history and likely future directions of this (widely believed to be) nascent industry: listen here.

Following that podcast, i’ve always listened carefully to the ebbs and flows of likely smart watch releases from Google, and from Apple (largely to see how they’ve built further than the great work by Pebble). Apple duly started registering the iWatch trademark in several countries (nominally in class 9 and 14, representative of Jewelry, precious metal and watch devices). There was a flurry of patent applications from Apple in January 2014 of Liquid Metal and Sapphire materials, which included references to potential wrist-based devices.

There have also been a steady stream of rumours that an Apple watch product would likely include sensors that could pair with health related applications (over low energy bluetooth) to the users iPhone.

Apple duly recruited Angela Ahrendts, previously CEO of Burberry, to head up Apple’s Retail Operations. Shortly followed by Nike Fuelband Consultant Jay Blahnik and several Medical technology hires. Nike (where Apple CEO Tim Cook is a Director) laid off it’s Fuelband hardware team, citing a future focus on software only. And just this weekend, it was announced that Apple had recruited the Tag Heuer Watches VP of Sales (here).

That article on the Verge had a video of an interview from CNBC with Jean-Claude Biver, who is Head of Watch brands for LVMH – including Louis Vuitton, Hennessey and TAG Heuer. The bizarre thing (to me) he mentioned was that his employee who’d just left for a contract at Apple was not going to a Direct Competitor, and that he wished him well. He also cited a “Made in Switzerland” marketing asset as being something Apple could then leverage. I sincerely think he’s not naive, as Apple may well impact his market quite significantly if there was a significant product overlap. I sort of suspect that his reaction was that of someone partnering Apple in the near future, not of someone waiting for an inbound tidal wave from an foreign competitor.

Google, at their I/O Developers Conference last week, duly announced Android Wear, among which was support for Smart Watches from Samsung, LG and Motorola. Besides normal time and date use, include the ability to receive the excellent “Google Now” notifications from the users phone handset, plus process email. The core hope is that application developers will start to write their own applications to use this new set of hardware devices.

Two thoughts come to mind.

A couple of weeks back, my wife needed a new battery in one of her Swatch watches. With that, we visited the Swatch Shop outside the Arndale Centre in Manchester. While her battery was being replaced, I looked at all the displays, and indeed at least three range catalogues. Beautiful fashionable devices that convey status and personal expression. Jane duly decided to buy another Swatch that matched an evening outfit likely to be worn to an upcoming family Wedding Anniversary. A watch battery replacement turned into an £85 new sale!

Thought #1 is that the Samsung and LG watches are, not to put a finer point on it, far from fashion items (I nearly said “ugly”). Available in around 5 variations, which map to the same base unit shape and different colour wrist bands. LG likewise. The Moto 360 is better looking (bulky and circular). That said, it’s typically Fashion/Status industry suicide with an offer like this. Bill Geiser related that “one size fits all” is a dangerous strategy; suppliers typically build a common “watch movement” platform, but wrap this in an assortment of enclosures to appeal to a broad audience.

My brain sort of locks on to a possibility, given a complete absence of conventional watch manufacturers involved with Google’s work, to wonder if Apple are OEM’ing (or licensing) a “watch guts” platform usable by Watch manufacturers to use in their own enclosures.

Thought #2 relates to sensors. There are often cited assumptions that Apple’s iWatch will provide a series of sensors to feed user activity and vital signs into their iPhone based Health application. On that assumption, i’ve been noting the sort of sensors required to feed the measures maintained “out of the box” by their iPhone health app, and agonising as to if these would fit on a single wrist based device.

The main one that has been bugging me – and which would solve a need for millions of users – is that of measuring glucose levels in the bloodstream of people with Diabetes. This is usually collected today with invasive blood sampling; I suspect little demand for a watch that vampire bites the users wrist. I found today that there are devices that can measure blood glucose levels by shining Infrared Light at a skin surface using near-infrared absorption spectroscopy. One such article here.

The main gotcha is that the primary areas where such readings a best taken are on the ear drum or on the inside of an arm’s elbow joint. Neither the ideal position for a watch, but well within the reach of earbuds or a separate sensor. Both could communicate with the Health App directly wired to an iPhone or over a low energy bluetooth connection.

Blood pressure may also need such an external sensor. There are, of course, plenty of sensors that may find their way into a watch style form factor, and indeed there are Apple patents that discuss some typical ones they can sense from a wrist-attached device. That said, you’re working against limited real estate for the devices electronics, display and indeed the size of battery needed to power it’s operation.

In summary, I wonder aloud if Apple are providing an OEM watch movement for use by conventional Watch suppliers, and whether the Health sensor characteristics are better served by a raft of third party, low energy bluetooth devices rather than an iWatch itself.

About the only sure thing is that when Apple do finally announce their iWatch, that my wife will expect me to be early in the queue to buy hers. And that I won’t disappoint her. Until then, iWatch rumours updated here.

The Internet of Things withers – while HealthKit ratchets along

FDA Approved Logo

I sometimes shudder at the estimates, as once outlined by executives at Cisco, that reckons the market for “Internet of Things” – communicating sensors embedded everywhere – would be likely be a $19 trillion market. A market is normally people willing to invest to make money, save money, to improve convenience or reduce waste. Or a mix. I then look at various analysts reports where they size both the future – and the current market size. I really can’t work out how they arrive at today’s estimated monetary amounts, let alone do the leap of faith into the future stellar revenue numbers. Just like IBM with their alleged ‘Cloud’ volumes, it’s difficult to make out what current products are stuffed inside the current alleged volumes.

One of my sons friends is a Sales Director for a distributor of sensors. There appear good use cases in Utility networks, such as monitoring water or gas flow and to estimate where leaks are appearing, and their loss dimensions. This is apparently already well served. As are industrial applications, based on pneumatics, fluid flow and hook ups to SCADA equipment. A bit of RFID so stock movements can be automatically checked through their distribution process. Outside of these, there are the 3 usual consumer areas; that of cars, health and home equipment control – the very three areas that both Apple and Google appear to be focussed on.

To which you can probably add Low Power Bluetooth Beacons, which will allow a phone handset to know it’s precise location, even where GPS co-ordinates are not available (inside shopping centres as an example). If you’re in an open field with sight of the horizon around you in all directions, circa 14 GPS satellites should be “visible”; if your handset sees two of them, it can suss your x and y co-ordinates to a meter or so. If it sees 3 satellites, that’s normally enough to calculate your x, y and z co-ordinates – ie: geographic location and height above sea level. If it can only see 1 or none, it needs another clue. Hence a super secret rollout where vendors are offering these LEB beacons and can trade the translation from their individual identifiers to their exact location.

In Apple’s case, Apple Passbook Loyalty Cards and Boarding Passes are already getting triggered with an icon on the iOS 8 home screen when you’re adjacent to a Starbucks outlet or Virgin Atlantic Check-in desk; one icon press, and your payment card or boarding pass is there for you already. I dare say the same functionality is appearing in Google Now on Android; it can already suss when I get out of my car and start to walk, and keeps a note of my parking location – so I can ask it to navigate me back precisely. It’s also started to tell me what web sites people look at when they are in the same restaurant that i’m sitting in (normally the web site or menu of the restaurant itself).

We’re in a lull between Apple’s Worldwide Developer Conference, and next weeks equivalent Google I/O developer event, where Googles version of Health and HomeKit may well appear. Maybe further developments to link your cars Engine Control Unit to the Internet as well (currently better engaged by Phil Windley’s FUSE project). Apple appear to have done a stick and twist on connecting an iPhone to a cars audio system only, where the cars electronics use Blackberry’s QNX embedded Linux software; Android implementations from Google are more ambitious but (given long car model cycle times) likely to take longer to hit volume deployments. Unless we get an unexpected announcement at Google I/O next week.

My one surprise is that my previous blog post on Apples HomeKit got an order of magnitude more readers than my two posts on the Health app and the HealthKit API (posts here and here). I’d never expected that using your iPhone as a universal, voice controlled home lock/light/door remote would be so interesting to people. I also hear that Nest (now a Google subsidiary) are about to formally announce shipment of their 500,000th room temperature control. Not sure about their Smoke Alarm volumes to date though.

That apart, I noticed today that the US Food and Drug Administration had, in March, issued some clarifications on what type of mobile connected devices would not warrant regulatory classification as a medical device in the USA. They were:

  1. Mobile apps for providers that help track or manage patient immunizations by assessing the need for immunization, consent form, and immunization lot number

  2. Mobile apps that provide drug-drug interactions and relevant safety information (side effects, drug interactions, active ingredient) as a report based on demographic data (age, gender), clinical information (current diagnosis), and current medications

  3. Mobile apps that enable, during an encounter, a health care provider to access their patient’s personal health record (health information) that is either hosted on a web-based or other platform

So, it looks like Apple Health application and their HealthKit API have already skipped past the need for regulatory approvals there already. The only thing i’ve not managed to suss is how they measure blood pressure and glucose levels on a wearable device without being invasive. I’ve seen someone mention that a hi res camera is normally sufficient to detect pulse rates by seeing image changes on a picture of a patients wrist. I’ve also seen an inference that suitably equipped glasses can suss basic blood composition looking at what is exposed visibly in the iris of an eye. But if Apple’s iWatch – as commonly rumoured – can detect Glucose levels for Diabetes patients, i’m still agonising how they’d do it. Short of eating or attaching another (probably disposable) Low Energy Bluetooth sensor for the phone handset to collect data from.

That looks like it’ll be Q4 before we’ll all know the story. All I know right now is that Apple produce an iWatch, and indeed return the iPhone design to being more rounded like the 3S was, that my wife will expect me to be in the queue on release date to buy them both for her.

Uber in London: The Streisand Effect keeps on giving

Uber Logo

With the same overall theme as yesterday, if you’re looking at your future, step one is to look at what your customers would value, then to work back to the service components to deliver it.

I’ve followed Uber since I first discovered them in San Francisco, and it looks a simple model – to the user. You want to go from where you are to another local destination. You typically see where the closest driver is to you on your smartphone. You ask your handset for a price to go to a specific destination. It tells you. If you accept, the car is ordered and comes to pick you up. When you get dropped off, your credit card is charged, and both you and the taxi driver get the opportunity to rate each other. Job done.

Behind that facade is a model of supply and demand. Taxi drivers that can clock on and off at will. At times of high demand and dwindling available ride capacity, prices are ramped up (to “surge” pricing) to encourage more drivers onto the road. Drivers and customers with voluminous bad ratings removed. Drivers paid well enough to make more money than those in most taxi firms ($80-90,000/year in New York), or the freedom to work part time – even down to a level where your reward is to pay for your car for a few hours per week of work, and have free use of it at other times.

The service is simple and compelling enough that i’d have thought tax firms would have cottoned onto how the service works, and to replicate it before Uber ever appeared on these shores. But, with a wasted five years, they’ve appeared – and Taxi drivers all over Europe decided to run the most effective advertising campaign for an upstart competitor in their history. A one-day 850% subscriber growth; that really takes some doing, even if you were on the same side.

I’m just surprised that whoever called the go-slows all over Europe didn’t take the time out to study what we in the tech industry know as “The Streisand Effect” – Wikipedia reference here. BBC Radio 2 even ran a segment on Uber at lunchtime today, followed by every TV News Bulletin i’ve heard since. I downloaded the app as a result of hearing it on that lunchtime slot, as I guess many others did too (albeit no coverage in my area 50 miles West of London – yet). Given the five years of missed prep time, I think they’ve now lost – or find themselves in fast follower mode to incorporate similar technology into their service before they have a mass exodus to Uber (of customers, then drivers).

London Cabbies do know all the practical use of rat runs that SatNav systems are still learning, but even that is a matter of time now. I suspect appealing for regulation will, at best, only delay the inevitable.

The safest option – given users love the simplicity and lack of surprises in the service – is to get busy quickly. Plenty of mobile phone app prototyping help available on the very patch that London Black Cab drivers serve.