Future Trends

Paid Queue Jumping, San Francisco Style

ianwaring Future Trends, Internet, Mobiles, Pricing, Selling, Software Leave a comment

Keep Calm and Queue Here Sign

There’s a fair amount of controversy about two mobile applications in San Francisco right now; MonkeyParking and ReservationHop. Both offer a twist on selling a place in a queue to a limited resource:

  • In an environment where it can sometimes take 45 minutes to find a car parking place, MonkeyParking enables someone currently occupying a space to sell this to another driver in the same proximity.
  • Likewise, where Restaurants having waiting lists that may extend to over a month, ReservationHop prebooks tables and sells these to customers who want to make a late booking

Transport authorities are objecting to the scalping of public parking spaces, and likewise there is concern about unsold restaurant bookings causing inefficiences when virtual diners don’t turn into real ones.

Besides the market for ticket touts, i’m also reminded that some customers will pay a hobo (tramp) to reserve their place in queues for new iPhones. I also recall Sir John Harvey-Jones, ex CEO of ICI plc, who once vented his frustration at the management of Morgan Cars, who maintained a multi-year waiting list for cars rolling off their production line. Customers would routinely sell their positions at greater than the cost of a new car, a practice resulting in much shrugging of shoulders at a practice that they felt wasn’t really cricket – but which they allowed to carry on regardless.

I guess the answer is to charge a premium for a standard car, and to discount personal customisations ordered up front. Customising something normally increases the value to the originally intended recipient, while decreasing the value to everyone else. Anyone who doubts that hasn’t looked at the value an iPad sale achieves on eBay between stock machines and ones engraved with the owners name.

But, same old. It’s happened from the dawn of time, and rarity of any resource (and timely access to same) normally attracts some value that scalpers can attribute a price to. The only thing I find distasteful is the name coined for mobile apps that enhance this process on the West Coast of the USA right now – that of “Jerkware”. Hopefully we can come up with a more appropriate name going forward.

Corning Glass, Android, Amazon then – surprise!

ianwaring Amazon, Android, Future Trends, Mobiles Leave a comment

3D Glasses

One piece of uncharted territory in the mobile phone and tablet industry relates to how much Gorilla Glass (used for touch screens) that Corning manufacture, compared to an estimate of how many devices are physically shipped. Corning routinely publish the total area of glass produced, from which analysts attempt to triangulate with the relative sizes, and volumes, of the products that employ the technology.

The biggest estimated gap appears to relate to glass used to power “media tablets” in China. These tend to run the Open Source version of Android (aka “AOSP” – Android Open Source Project), don’t use any of the Google Play services (hence never need to authenticate with Google), and are assumed to be personal TVs that feed content from WiFi. Or suitable capacity SD memory cards traded (illicitly?) in some Chinese markets, preloaded with films or video from other sources.

The existence of these low cost WiFi personal TVs would explain why Apple, with a seemingly sub 15% unit market share, still drive a vastly disproportionate amount of web and e-commerce traffic that operators experience. However, such tablets – Kindle Fire being the most prominent exception – are fairly rare outside China and India.

There are rumours that Amazon are about to release a mobile phone – I don’t even think they’ve said phone themselves – but on their announcement invite video, folks are rocking their heads from side to side looking at a handheld device. All the bets are on showing items in 3D, as demonstrated by this (now Google) employee – who conjured the effect using a Nintendo Wii remote and matching sensor bar. A fascinating (less than 5 minutes) demonstration of what was possible some months back here: Head Tracking for Desktop VR Displays

Of course, by the time you read this, Amazon will have likely blown your head away with a ready to ship (soon) device, and some compelling content or applications. As an Amazon Prime customer, i’m looking forward to it. Not least having a 3D display without the need for special glasses!

Footnote: the Amazon Fire Phone was announced, two of it’s features described (in 80 seconds) in this BBC video. This neglected to mention that the WiFi can wind up to full dual channel 801.11ac speeds (as fast 300Mb/s), and that it already supports the UK LTE and HSPA+ bands out of the box. You can also throw video to your TV using Miracast (as present in a lot of modern TVs already, and in many set-top boxes). At the moment, like the Fire TV set top box, it has been announced for the US only.

I must admit, I did tap the US off contract price into Google: 649 usd in gbp – and it comes out £381.52 + VAT = £458 or so. As in the USA, that’s a 32GB phone for the price of a 16GB iPhone 5S. Then told myself off for doing this, as the USA cellular market is a strange beast (most business in $80/month contracts including handset subsidies – where the handset cost is $200 up front). Everything about the hardware is great, and the source of initial moans by the tech community around US pricing, being tied to AT&T for contract sales, no sign of a rumoured bundled carrier data contract etc – are things that Amazon could iterate at blinding speed – both in the USA and elsewhere.

It is a shopaholics dream phone – it can look up from a selection of millions of items visually, or by listening to music or TV shows – and to be able to order them for you (and deliver on a bundled Amazon Prime service) in a very, very slick fashion. About the only thing it can’t do yet is to value antiques. Or can it?

The Moving Target that is Enterprise IT infrastructures

ianwaring Amazon, Cloud, Enterprise IT, Future Trends, Google, Open Source, Software, Twitter Leave a comment

Docker Logo

A flurry of recent Open Source Enterprise announcements, one relating to Docker – allowing Linux containers containing all their needed components to be built, distributed and then run atop Linux based servers. With this came the inference that Virtualisation was likely to get relegated to legacy application loads. Docker appears to have support right across the board – at least for Linux workloads – covering all the major public cloud vendors. I’m still unsure where that leaves the other niche that is Windows apps.

The next announcement was that of Apache Mesos, which is the software originally built by ex-Google Twitter engineers – largely the replicate the Google Borg software used to fire up multi-server workloads across Google’s internal infrastructure. This used to good effect to manage Twitters internal infrastructure and to consign their “Fail Whale” to much rarer appearances. At the same time, Google open sourced a version of their software – I’ve not yet made out if it’s derived from the 10+ year old Borg or more recent Omega projects – to do likewise, albeit at smaller scale than Google achieve inhouse. The one thing that bugs me is that I can never remember it’s name (i’m off trying to find reference to it again – and now I return 15 minutes later!).

“Google announced Kubernetes, a lean yet powerful open-source container manager that deploys containers into a fleet of machines, provides health management and replication capabilities, and makes it easy for containers to connect to one another and the outside world. (For the curious, Kubernetes (koo-ber-nay’-tace) is Greek for “helmsman” of a ship)”.

That took some finding. Koo-ber-nay-tace. No exactly memorable.

However, it looks like it’ll be a while before these packaging, deployment and associated management technologies get ingrained in Enterprise IT workloads. A lot of legacy systems out there are simply not architected to run on scale-out infrastructures yet, and it’s a source of wonder what the major Enterprise software vendors are running in their own labs. If indeed they have an appetite to disrupt themselves before others attempt to.

I still cringe with how one ERP system I used to use had the cost collection mechanisms running as a background batch process, and the margins of the running business went all over the place like a skidding car as orders were loaded. Particularly at end of quarter customer spend spikes, where the complexity of relational table joins had a replicated mirror copy of the transaction system consistently running 20-25 minutes behind the live system. I should probably cringe even more given there’s no obvious attempt by startups to fundamentally redesign an ERP system from the ground up using modern techniques. At least yet.

Startups appear to be much more heavily focussed on much lighter mobile based applications – of which there are a million different bets chasing VC money. Moving Enterprise IT workloads into much more cost effective (but loosely coupled) public cloud based infrastructure – and that take full advantage of its economics – is likely to take a little longer. I sometimes agonise over what change(s) would precipitate that transition – and whether that’s a monolith app, or a network of simple ones daisy chained together.

I think we need a 2014 networked version of Silicon Office or Hypercard to trigger some progress. Certainly their abject simplicity is no more, and we’re consigned to the lower level, piecemeal building bricks – like JavaScript – which is what life was like in assembler before high level languages liberated us. Some way to go.

Start with the needs of the end user, and work back from there…

ianwaring Amazon, Future Trends, Internet, Management, Mobiles, Politicians, Samsung, Software, Xioami Leave a comment

Great Customer Service

A bit of a random day. I learnt something about the scale of construction taking place in China; not just the factoid that they’re building 70 airports at the moment, but a much more stunning one. That, in the last 3 years, the Chinese have used more cement than the USA did in the 100 years between 1900 and 2000. The very time when all the Interstate and Road networks were built, in addition to construction in virtually every major city.

5 of the top 10 mobile phone vendors are Chinese (it’s not just an Apple vs Samsung battle now), and one appears to be breaking from the pack in emerging markets – Xiaomi (pronounced show – as in shower – and me). Their business model is to offer Apple-class high end phones at around cost, target them at 18-30 year “fans” in direct sales (normally flash sales after a several 100,000 unit production run), and to make money from ROM customisations and add-on cloud services. I’ve started hearing discussions with Silicon Valley based market watchers who are starting to cite Xiaomi’s presence in their analyses, not least as in China, they are taking market share from Samsung – the first alternative Android vendor to consistently do so. I know their handsets, and their new tablet, do look very nice and very cost effective.

That apart, I have tonight read a fantastic blog post from Neelie Kroes, Vice President of the European Commission and responsible for the Digital Agenda for Europe – talking specifically about Uber and this weeks strikes by Taxi drivers in major cities across Europe. Well worth a read in full here.

Summarised:

  • Let me respond to the news of widespread strikes and numerous attempts to limit or ban taxi app services across Europe. The debate about taxi apps is really a debate about the wider sharing economy.
  • It is right that we feel sympathy for people who face big changes in their lives.
  • Whether it is about cabs, accommodation, music, flights, the news or whatever.  The fact is that digital technology is changing many aspects of our lives. We cannot address these challenges by ignoring them, by going on strike, or by trying to ban these innovations out of existence
  • a strike won’t work: rather than “downing tools” what we need is a real dialogue
  • We also need services that are designed around consumers.
  • People in the sharing economy like drivers, accommodation hosts, equipment owners and artisans – these people all need to pay their taxes and play by the rules.  And it’s the job of national and local authorities to make sure that happens.
  • But the rest of us cannot hide in a cave. 
  • Taxis can take advantage of these new innovations in ways consumers like – they can arrive more quickly, they could serve big events better, there could be more of them, their working hours could be more flexible and suited to driver needs – and apps can help achieve that.
  • More generally, the job of the law is not to lie to you and tell you that everything will always be comfortable or that tomorrow will be the same as today.  It won’t. Not only that, it will be worse for you and your children if we pretend we don’t have to change. If we don’t think together about how to benefit from these changes and these new technologies, we will all suffer.
  • If I have learnt anything from the recent European elections it is that we get nowhere in Europe by running away from hard truths. It’s time to face facts:  digital innovations like taxi apps are here to stay. We need to work with them not against them.

It is absolutely refreshing to have elected representatives working for us all and who “get it”. Focus on consumers, being respectful of those afflicted by changes, but driving for the collective common good that Digital innovations provide to society. Kudos to Neelie Kroes; a focus on users, not entrenched producers – a stance i’ve only really heard with absolute clarity before from Jeff Bezos, CEO of Amazon. It does really work.

 

What if Quality Journalism isn’t?

ianwaring Amazon, Future Trends, Internet, Journalism, Newspapers, Open Source, Software, Twitter Leave a comment

Read all about it

Carrying on with the same theme as yesterdays post – the fact that content is becoming disaggregated from a web sites home page – I read an excellent blog post today: What if Quality Journalism isn’t? In this, the author looks at the seemingly divergent claims from the New York Times, who claim:

  • They are “winning” at Journalism
  • Readership is falling, both on web and mobile platforms
  • therefore they need to pursue strategies to grow their audience

The author asks “If its product is ‘the world’s best journalism‘, why does it have a problem growing its audience?”. You can’t be the world’s best and fail at the same time. Indeed. And then goes into a deeper analysis.

I like the analogue of the supermarket of intent (Amazon) versus a supermarket of interest (social) versus Niche. The central issue is how to curate articles of interest to a specific subscriber, without filling their delivery with superfluous (to the reader) content. This where Newspapers (in the authors case) typically contain 70% or more of wasted content to a typical specific user.

One comment under the article suggests one approach: existence of an open source aggregation model for the municipal bond market on Twitter via #muniland… journos from 20+ pubs, think tanks, govts, law firms, market commentators hash their story and all share.

Deep linking to useful, pertinent and interesting content is probably a big potential area if alternative approaches can crack it. Until then, i’m having to rely on RSS feeds of known authors I respect, or from common watering holes, or from the occasional flash of brilliance that crosses my twitter stream at times i’m watching it.

Just need to update Aaron Swartz’s code to spot water-cooler conversations on Twitter among specific people or sources I respect. That would probably do most of the leg work to enlighten me more productively, and without subjecting myself to pages of search engine discovery.

Death of the Web Home Page. What replaces it??

ianwaring Enterprise IT, Future Trends, Google, Internet, Journalism, Newspapers, Software, Wordpress 1 Comment

Go Back You Are Going Wrong Way Sign

One of the gold nuggets on the “This week in Google” podcast this week was that some US News sites historically had 20% of their web traffic coming in through their front door home page. 80% of their traffic arrived from links elsewhere that landed on individual articles deep inside their site. More recently, that has dropped to 10%.

If they’re anything like my site, only a small proportion of these “deep links” will come from search engine traffic (for me, search sources account for around 20% of traffic most days). Of those that do, many arrive searching for something more basic than what I have for them here. By far my most popular “accident” is my post about “Google: where did I park my car?”. This is a feature of Google Now on my Nexus 5 handset, but I guess many folks are just tapping that query into Google’s search box absolutely raw (and raw Google will be clueless – you need a handset reporting your GPS location and the fact it sensed your transition from driving to walking for this to work). My second common one is people trying to see if Tesco sell the Google Chromecast, which invariably lands on me giving a demo of Chromecast working with a Tesco Hudl tablet.

My major boosts in traffic come when someone famous spots a suitably tagged Twitter or LinkedIn article that appears topical. My biggest surge ever was when Geoffrey Moore, author of “Crossing the Chasm”, mentioned my one page PDF that summarised his whole book on LinkedIn. The second largest when my post that congratulated Apple for the security depth in their CloudKit API, as a fresh change to the sort of shenanigans that several UK public sector data releases violate, appeared on the O’Reilly Radar blog. Outside of those two, I bump along at between 50-200 reads per day, driven primarily by my (in)ability to tag posts on social networks well enough to get flashes of attention.

10% coming through home pages though; that haunts me a bit. Is that indicative of a sea change to single, simple task completion by a mobile app? Or that content is being littered around in small, single article chunks, much like the music industry is seeing a transition from Album Compilations to Singles? I guess one example is this weeks purchase of Songza by Google – and indeed Beats by Apple – giving both companies access to curated playlists. Medium is one literary equivalent, as is Longreads. However, I can’t imagine their existence explains the delta between searches and targeted landing directly into your web site.

So, if a home page is no longer a valid thing to have, what takes it’s place? Ideas or answers on a postcard (or comment here) please!

Uber in London: The Streisand Effect keeps on giving

ianwaring Android, Apple, Cars, Driving, Future Trends, Google, Internet, Marketing, Mobiles, Politicians, Software Leave a comment

Uber Logo

With the same overall theme as yesterday, if you’re looking at your future, step one is to look at what your customers would value, then to work back to the service components to deliver it.

I’ve followed Uber since I first discovered them in San Francisco, and it looks a simple model – to the user. You want to go from where you are to another local destination. You typically see where the closest driver is to you on your smartphone. You ask your handset for a price to go to a specific destination. It tells you. If you accept, the car is ordered and comes to pick you up. When you get dropped off, your credit card is charged, and both you and the taxi driver get the opportunity to rate each other. Job done.

Behind that facade is a model of supply and demand. Taxi drivers that can clock on and off at will. At times of high demand and dwindling available ride capacity, prices are ramped up (to “surge” pricing) to encourage more drivers onto the road. Drivers and customers with voluminous bad ratings removed. Drivers paid well enough to make more money than those in most taxi firms ($80-90,000/year in New York), or the freedom to work part time – even down to a level where your reward is to pay for your car for a few hours per week of work, and have free use of it at other times.

The service is simple and compelling enough that i’d have thought tax firms would have cottoned onto how the service works, and to replicate it before Uber ever appeared on these shores. But, with a wasted five years, they’ve appeared – and Taxi drivers all over Europe decided to run the most effective advertising campaign for an upstart competitor in their history. A one-day 850% subscriber growth; that really takes some doing, even if you were on the same side.

I’m just surprised that whoever called the go-slows all over Europe didn’t take the time out to study what we in the tech industry know as “The Streisand Effect” – Wikipedia reference here. BBC Radio 2 even ran a segment on Uber at lunchtime today, followed by every TV News Bulletin i’ve heard since. I downloaded the app as a result of hearing it on that lunchtime slot, as I guess many others did too (albeit no coverage in my area 50 miles West of London – yet). Given the five years of missed prep time, I think they’ve now lost – or find themselves in fast follower mode to incorporate similar technology into their service before they have a mass exodus to Uber (of customers, then drivers).

London Cabbies do know all the practical use of rat runs that SatNav systems are still learning, but even that is a matter of time now. I suspect appealing for regulation will, at best, only delay the inevitable.

The safest option – given users love the simplicity and lack of surprises in the service – is to get busy quickly. Plenty of mobile phone app prototyping help available on the very patch that London Black Cab drivers serve.

Starting with the end in mind: IT Management Heat vs Light

ianwaring Amazon, Enterprise IT, Future Trends, Management, Marketing, Metrics, Open Source, Police, Politicians, Quality, Software Leave a comment

A very good place to startOne source of constant bemusement to me is the habit of intelligent people to pee in the industry market research bathwater, and then to pay handsomely to drink a hybrid mix of the result collected across their peers.

Perhaps betrayed by an early experience of one research company coming in to present to the management of the vendor I was working at, and finding in the rehearsal their conjecture that sales of specific machine sizes had badly dipped in the preceding quarter. Except they hadn’t; we’d had the biggest growth in sales of the highlighted machines in our history in that timeframe. When I mentioned my concern, the appropriate slides were corrected in short order, and no doubt the receiving audience impressed with the skill in their analysis that built a forecast starting with an amazingly accurate, perceptive (and otherwise publicly unreported) recent history.

I’ve been doubly nervous ever since – always relating back to the old “Deep Throat” hints given in “All the Presidents Men” – that of, in every case, “to follow the money”.

Earlier today, I was having some banter on one of the boards of “The Motley Fool” which referenced the ways certain institutions were imposing measures on staff – well away from a useful business use that positively supported better results for their customers. Well, except of providing sound bites to politicians. I can sense that in Education, in some elements of Health provision, and rather fundamentally in the Police service. I’ve even done a drains-up some time ago that reflected on the way UK Police are measured, and tried trace the rationale back to source – which was a senior politician imploring them to reduce crime; blog post here. The subtlety of this was rather lost; the only control placed in their hands was that of compiling the associated statistics, and to make their behaviours on the ground align supporting that data collection, rather than going back to core principles of why they were there, and what their customers wanted of them.

Jeff Bezos (CEO of Amazon) has the right idea; everything they do aligns with the ultimate end customer, and everything else works back from there. Competition is something to be conscious of, but only to the extent of understanding how you can serve your own customers better. Something that’s also the central model that W. Edwards Deming used to help transform Japanese Industry, and in being disciplined to methodically improve “the system” without unnecessary distractions. Distractions which are extremely apparent to anyone who’s been subjected to his “Red Beads” experiment. But the central task is always “To start with the end in mind”.

With that, I saw a post by Simon Wardley today where Gartner released the results of a survey on “Top 10 Challenges for I&O Leaders”, which I guess is some analogue of what used to be referred to as “CIOs”. Most of which felt to me like a herd mentality – and divorced from the sort of issues i’d have expected to be present. In fact a complete reenactment of this sort of dialogue Simon had mentioned before.

Simon then cited the first 5 things he thought they should be focussed on (around Corrective Action), leaving the remainder “Positive Action” points to be mapped based on that appeared upon that foundation. This in the assumption that those actions would likely be unique to each organisation performing the initial framing exercise.

Simon’s excellent blog post is: My list vs Gartner, shortly followed by On Capabilities. I think it’s a great read. My only regret is that, while I understand his model (I think!), i’ve not had to work on the final piece between his final strategic map (for any business i’m active in) and articulating a pithy & prioritised list of actions based on the diagram created. And I wish he’d get the bandwidth to turn his Wardley Maps into a Book.

Until then, I recommend his Bits & Pieces Blog; it’s a quality read that deserves good prominence on every IT Manager’s (and IT vendors!) RSS feed.

A first look at Apple HomeKit

ianwaring Apple, Future Trends, HomeKit, Pebble, Privacy, Software, Watches 1 Comment

Apple HomeKit Logo

Today’s video from Apple’s Worldwide Developers Conference viewing concerned HomeKit, which is the integration platform to control household appliances from your iPhone. Apple have defined a common set of Accessory Profiles, which are configured into a Home > Zone > Room hierarchy (you can define several ‘home’ locations, but one of them is normally selected as the primary one). Native devices include:

  • Garage Door Openers (with associated lighting)
  • Lights
  • Door locks
  • Thermostats
  • IP (Internet Protocol) Cameras
  • Switches

Currently, there are a myriad of different per vendor standards to control home automation products, but Apple are providing functionality to enable hardware (or software) bridges between disparate protocols and their own. Once a bridge has been discovered, the iPhone sees all the devices sitting the other side of the bridge as if they were directly connected to the iPhone and using the Apple provided interface protocols.

Every device type has a set of characteristics, such as:

  • Power State
  • Lock State
  • Target State
  • Brightness
  • Model Number
  • Current Temperature
  • etc

When devices are first defined, each has a compulsory “identify me” action. Hence if you’re sitting on the floor, trying to work out which of twelve identical-looking lightbulbs in the room to give an appropriate name, the “identify me” action on the iPhone pick list will result in the matching bulb blinking twice; for a security camera, blinking a colour LED, and so forth.

Each device, it’s room name, zone (like “upstairs”, “back garden”) and home name, plus the common characteristic actions, are encoded and enacted using Siri – Apple’s voice control on the iPhone. “Switch on all downstairs lights”, “Set the room temperature to 20 degrees C” and so forth are spoken into your iPhone handset. That is the default User Interface for the whole Home Automation Setup. The HomeKit resident database is in turn also available for use by vendor specific products via the HomeKit API, should a custom application be desirable.

There are of course extensive security controls to frustrate any attempt for anyone to be able to do “man in the middle” attacks, or to subvert the security of your device connections. For developers, Apple provide a software simulator so that you can test your software against a wide range of device types, even before the hardware is made available to you.

Most of the supporting detail to build compliant devices is found in the MFI (Made for iDevices) Guidelines, which are only available the other side of a license agreement with Apple here. The full WWDC presentation on HomeKit (just under an hour long) is called “Introduction to HomeKit” and present in the list of video sessions from WWDC here.

Overall, very impressive. That’s the home stuff largely queued up, just awaiting news of a bridge I think. Knowing how simple the voice setup is on Android JellyBean for a programmer (voice enabling an app is circa 20 lines of JavaScript), i’m sure a Google equivalent is eminently possible; if Google haven’t done their own API, then a bridge to Apple’s ecosystem (if the licensing allows it) should not be a major endeavour.

So, the only missing thing was talk of iBeacon support. However, that is a different use case. There are already pilots that sense presence of a low energy bluetooth beacon, and bring specific applications onto the lock screen. Examples include the Starbucks payment card app coming forward to make itself immediately available when you’re close to a Starbucks counter, or the Virgin Atlantic app making your boarding card available when you approach the check-in desk at an airport. Both are features of Apple’s PassBook loyalty card app – which is already used by hundreds of retailers, supermarkets and airlines.

The one thing about iBeacon is that you can enable your iPhone 5S to be a low energy beacon in it’s own right. You have full control over this and your presence is not made available to anything but applications on your own iPhone handset – over which, in the final analysis, you have total control. One use case already is pairing your Pebble Smartwatch with your iPhone 5S handset, so that if your phone leaves your immediate location by a specified short distance (say, 2 meters), you’re aggressively told immediately.

So, lots to look forward to in the Autumn. Quite a measured approach compared to the “Internet of Things” which other vendors are hyping with impunity (and quoting staggering revenue numbers which I find difficult to map onto any reality – starting with what folks seem to suggest is even a current huge market size already).

My next piece of homework will be to look at CloudKit, now that Apple are dogfooding it’s use in their own products while releasing it to third party developers. Hopefully, a good sign that Apple are now providing cloud services that match the resilience of competitive offerings for the first time – even if they are specific to Apple’s own platforms. But that’s all the other side of finishing my company’s end of year tax return prep work first!

For Enterprise Sales, nothing sells itself…

ianwaring Books, Budgets, Enterprise IT, Future Trends, Management, Purchasing, Selling, Software Leave a comment

Trusted Advisor

I saw a great blog post published on the Andreessen Horowitz (A16Z) web site asking why Software as a Service offerings didn’t sell themselves here. A lot of it stems from a misunderstanding what a good salesperson does (and i’ve been blessed to work alongside many good ones throughout my career).

The most successful ones i’ve worked with tend to work there way into an organisation and to suss the challenges that the key executives are driving as key business priorities. To understand how all the levers get pulled from top to bottom of the org chart, and to put themselves in a position of “trusted advisor”. To be able to communicate ideas that align with the strategic intent, to suggest approaches that may assist, and to have references ready that demonstrate how the company the salesperson represents have solved similar challenges for other organisations. At all times, to know who the customer references and respects across their own industry.

Above all, to have a thorough and detailed execution plan (or set of checklists) that they follow to understand the people, their processes and their aspirations. That with enough situational awareness that they know who or what could positively – and negatively – affect the propensity of the customer to spend money. Not least to avoid the biggest competitor of all – an impression that “no decision” or a project stall will leave them in a more comfortable position than enacting a needed change.

When someone reaches board level, then their reference points tend to be folks in the same position at other companies. Knowing the people networks both inside and outside the company are key.

Folks who I regard as the best salespeople i’ve ever worked with tend to be straight forward, honest, well organised, articulate, planned, respectful of competitors and adept at working an org chart. And they also know when to bring in the technical people and senior management to help their engagements along.

The antithesis are the “wham bam thankyou mam”, competitors killed at all costs and incessant quoters of speeds and feeds. For those, i’d recommend reading a copy of “The Trusted Advisor” by Maister, Green and Galford.

Trust is a prize asset, and the book describes well how it is obtained and maintained in an Enterprise selling environment. Also useful to folks like me who tend to work behind the scenes to ensure salespeople succeed; it gives some excellent insight into the sort of material that your sales teams can carry into their customers and which is valued by the folks they engage with.

Being trusted and a source of unique, valuable insights is a very strong position for your salespeople to find themselves in. You owe it to them to be a great source of insights and ideas, either from your own work or curated from other sources – and to keep customers informed and happy at all costs. Simplicity sells.